The matrix is not a prediction tool but a tool for making decisions and, thus, may not always account for all the variables that a company will eventually have to deal with.The matrix displays two aspects that firms should take into account when determining where to invest: Firm competitiveness and Market attractiveness.Cash cows: High Market Share, Low Growth.
Each quadrant has a different symbol that denotes a different level of profitability depending on the market share and growth:
It is also known as the product portfolio matrix. The BCG Growth-Share Matrix is a business planning tool used to assess the strategic position of a company's brand portfolio.
